Head of Brand & Communications | Bankrate

Own Bankrate's brand and positioning to build salience and trust that reduce blended CAC and drive efficient revenue across paid, organic, and direct channels. Manage corporate communications and PR/earned media strategy to enhance visibility and authority, including partnership with Organic Growth on the citation loop for AI answers. Orchestrate multi-channel campaign architecture to align paid, organic, social, and communications efforts under one story and calendar. Lead organic social as both a brand and demand instrument, measuring success on brand lift and contribution to blended CAC rather than vanity metrics. Build and develop a high-performing team across brand, communications, integrated marketing, and organic social. Report to the CMO and partner closely with organic and paid growth teams to turn brand equity into measurable growth.