Head of Brand & Campaigns (Sydney, Melbourne or Brisbane)
Hybrid · Sydney, New South Wales, Australia or Melbourne, Victoria, Australia
Job Summary
Lead brand strategy, creative direction and rebrand implementation across every touchpoint. Own the integrated campaign calendar, domestic and international. Design the customer journey and partner with CRM and marketing automation to bring lead generation and nurture flows to life. Build the content, PR and editorial engine JMC currently doesn’t have. Steward the brand voice across web, social, paid, OOH, radio, print, agent and on-campus. Manage agency, PR and production partner relationships, the brand and campaigns budget, and reporting to senior leadership. Lead and grow a multi-disciplinary team across brand, campaigns, content, social, design, video and copy/PR, and reshape the in-house/agency mix as you go. Champion cross-discipline storytelling. Partner with the digital and web team so the digital ecosystem actually reflects the brand and converts the journey.
Required Qualifications
- Senior marketing professional with 8–12 years in brand, integrated campaigns and marketing leadership
- Experience owning strategy end-to-end and translating it into measurable awareness, consideration and conversion
- Experience leading a multi-disciplinary team
- Portfolio showing brand or campaign work with strong writing and editorial skills
- Comfort with budgets, ROI conversations, and agency/production management
- Ability to design the customer journey and run nurture flows through CRM
- Experience building content, PR and editorial capability
- Strong collaboration with CRM, data teams, and digital/web to reflect brand online
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