GTM Specialist
On-siteTexas, United States
Job Summary
Own and support monetization strategy across app, web, and browser extension in direct partnership with Business Development. Manage the CRM journey end-to-end covering acquisition, activation, retention, and win-back while enhancing product marketing for sign-up flow optimization and new feature launches. Own core marketing systems including Needle and Braze, then support campaigns end-to-end by setting strategy, briefing work, and staying accountable for results from idea through measurement. Translate platform and customer data into GTM strategy to shape campaigns that bring strategy to life, partnering cross-functionally with Growth, Business Development, and Product on launches requiring GTM involvement. This single AI-native seat operates in the US org, working closely with the General Manager to develop strategic judgment and independence over the first 12 months.
Required Qualifications
- Fresh graduate or early-career (0-2 years) in business, economics, marketing, or a related field
- Prior experience in marketing ideally in a startup/growth environment
- AI-native. You already use AI tools as your default way of working, not as a novelty. You'll be expected to operate at a fluency level the rest of the org is actively building toward
- Strong business acumen with genuine marketing curiosity and intuition
- Comfortable being closely coached
- High ownership, low ego
- Data-driven decision-maker with strong analytical skills
Desired Qualifications
- Prior experience with CRM platforms (Braze, Iterable, or similar)
- Familiarity with e-commerce, fintech, or rewards/cashback business models
- Comfort with SQL or a similar data-querying tool
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