GTM Performance Marketing - Consumer & Retail Performance Lead
On-siteTlaquepaque, Jalisco, Mexico or Sant Cugat del Vallès, Catalonia, Spain
Job Summary
Monitor consumer and retail demand and conversion signals across relevant channels to build a stable weekly performance snapshot. Identify emerging risks, directional drift, and deviations early, then translate fragmented inputs into a clear business narrative for leadership. Explicitly label signal confidence and visibility constraints, including offline gaps, and escalate material deviations that may affect targets or portfolio trade-offs. Recommend intervention direction such as focus shifts or deeper diagnostic reviews while partnering with governance teams to package insights for forums. Advance KPI standards and interpretation methods for environments with partial visibility to ensure performance discussions become evidence-based.
Required Qualifications
- Strong understanding of retail, eTail, or consumer funnel performance
- Experience interpreting performance trends across demand and conversion metrics
- Ability to work credibly with incomplete or imperfect data
- Strong judgment in distinguishing directional signals from confirmed performance outcomes
- Clear written and verbal communication, especially with senior stakeholders
- Experience building recurrent performance views, dashboards, or operating cadences
- High discipline in scope boundaries and governance-oriented ways of working
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