GTM Marketing Lead — Product Marketing & Demand Generation
HybridMississauga, Ontario, Canada
Job Summary
Build the GTM motion for GoZen Intelligence by creating ICP-specific positioning and messaging for safety managers, operations leaders, executives, and partners. Translate complex capabilities into simple business outcomes and convert customer success stories into case studies, landing pages, demo scripts, and sales decks. Design and test email campaigns, paid messaging, webinar themes, and lead magnets to drive conversion and pipeline. Create practical sales assets including discovery questions, demo narratives, ROI sheets, and partner kits to enable revenue teams. Use AI for research, campaign creation, workflow automation, and competitive analysis to accelerate execution.
Required Qualifications
- Have experience in B2B SaaS, AI, fleet, IoT, logistics, telematics, or complex B2B technology
- Can write strong copy and positioning
- Understand both product marketing and demand generation
- Work closely with sales and revenue teams
- Think in experiments and measurable outcomes
- Use AI daily to accelerate execution
- Can simplify technical concepts for business buyers
- Are comfortable building in ambiguity
- Strong candidates may have experience in Product marketing
- Strong candidates may have experience in Demand generation
- Strong candidates may have experience in Revenue marketing
- Strong candidates may have experience in GTM strategy
- Strong candidates may have experience in Sales enablement
- Strong candidates may have experience in Partner marketing
- Strong candidates may have experience in B2B SaaS launches
- Strong candidates may have experience in AI-assisted marketing workflows
- Strong candidates may have experience in CRM and marketing automation
- Strong candidates may have experience in Analytics and attribution
Desired Qualifications
- Fleet experience is helpful but not mandatory
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