GTM Lead
$110–$150,000 year
On-sitePalo Alto, California, United States
Job Summary
Drive top-of-funnel growth through cold outreach, design-partner recruiting, and viral experimentation while owning customer acquisition, retention, and satisfaction evaluation. Design viral features and implement product-led-growth loops, then run monetization experiments to validate pricing models and willingness-to-pay. Partner closely with product and engineering to sharpen ICP positioning and build mechanisms that scale early adopters into thousands of customers. This role focuses on turning beachhead traction into a flywheel of growth for WindBorne's flagship agentic weather product as we push toward product-market fit.
Required Qualifications
- 2+ years in a 0-to-1 software startup
- owning a self-serve or bottoms-up customer acquisition motion end-to-end
- internship experience counts
- grown something inside a community
- built engagement in an online forum, industry organization, email list, or subreddit
- converted this traction into product engagement
- hands-on with product analytics
- familiar with tools like HotJar/PostHog/Mixpanel
- written SQL queries yourself
- enjoy shipping things
- built landing pages
- built email campaigns
- built referral mechanics
- built scrappy prototypes
- built with LLM APIs
- Experience running pricing experiments
- A/B testing things like trial length, paywall placement, usage vs. subscription, willingness-to-pay research
- sold to owner-operators or micro-businesses
- buyer is the operator
- Comfortable with cold, unglamorous recruiting
- social media DMs
- outbound emails
- cold-calling
- door-to-door prospecting
- hands-on executor who thinks big
- interested in building a business
- not just a product
- Deep passion for climate
- genuine curiosity about the weather
- 1600 Bridge Pwky, Redwood City, CA
- In person required (3 days per week)
Desired Qualifications
- worked on a product after it achieved PMF
- can describe what changed
- Bonus if you've also worked on a product after it achieved PMF and can describe what changed
- Bonus if you've built with LLM APIs
- Bonus if you've sold to owner-operators or micro-businesses where the buyer is the operator
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.