GTM Lead - Advisory
On-siteLondon, England, United Kingdom or Sheffield, England, United Kingdom
Job Summary
Own and develop the GTM strategy for Advisory, translating service line and sector priorities into actionable plans while defining segment messaging and value propositions. Act as the primary link between Advisory leadership and the Commercial Function, driving partner engagement and feeding market intelligence into firmwide GTM activity. Manage local campaign ownership and maintain disciplined pipeline data through Dynamics, ensuring accurate reporting on conversion and delivery risks. Lead the AI adoption agenda for Advisory GTM, championing practical tool use like Claude and GT Augment to improve planning and reporting. This role supports the CAS practice within Grant Thornton UK LLP, a global network of independent audit, tax, and advisory firms, with flexibility for reduced hours or job shares.
Required Qualifications
- proven Business Development and Marketing experience within Professional Services, Banking, or Consulting
- excellent communication skills
- a strong data-driven approach to decision-making
Desired Qualifications
- Experience working with CRM/Dynamics data to inform commercial decisions
- Credible with senior partners and directors
- effective at operating across a matrixed organisation
- Clear, structured communicator
- ability to simplify complex ideas and land messaging with different audiences
- Strong commercial curiosity
- a good instinct for where pipeline opportunities sit and how to pursue them
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