GTM Engineer
Remote · New York City, New York, United States or US
Job Summary
As a GTM Engineer at Cracken, you will build and maintain the GTM infrastructure across marketing and sales, implement and manage tools including HubSpot and automated platforms, and design automation pipelines for prospecting and outreach campaigns. The role requires a minimum of 3 years of experience in GTM engineering or related fields and hands-on experience with CRM systems. You will also be responsible for connecting tools across the GTM stack, improving targeting using AI, running experiments on outbound strategies, and building dashboards to track performance.
Required Qualifications
- 3+ years of experience in GTM Engineering, Growth Marketing, RevOps, Marketing Ops, or similar roles
- Experience building automation workflows and marketing pipelines
Desired Qualifications
- Hands-on experience with HubSpot or other CRM systems
- Experience with modern GTM tools such as Clay, Heyreach, and outbound automation platforms
- Familiarity with no-code / low-code automation tools
- Interest in using AI tools to improve marketing and outbound automation
- Strong analytical mindset and ability to evaluate campaign and pipeline performance
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