GTM - Cable

GTM role owning the full customer acquisition engine end-to-end for SME electricity customers, including outbound campaigns, inbound nurturing, and direct sales calls; design and execute multi-channel marketing campaigns (email, SEO/GEO, paid, events, partnerships); devise and ship product marketing and growth experiments; build and refine Cable's GTM playbook (messaging, positioning, collateral, sales process); develop the acquisition and engagement engine for an installer partner network; measure and optimize performance, collaborating closely with the founder to shape strategy; AI-native approach is expected, with tools to move faster and raise the bar; emphasis on ownership of outcomes and end-to-end GTM execution.