Growth Workflow Specialist, Performance & Paid
RemoteUnited Kingdom or Mexico
Job Summary
Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation and geo-level channel mix optimization. Work directly with the build team to translate workflow specs into working agent automations, then QA outputs, review system performance, and define corrections to improve results. Refine creative and copy variants generated by the AI layer, apply domain judgment to high-performing assets, and codify rules, guardrails, and campaign logic into knowledge base inputs. Monitor workflow performance continuously to ensure the system compounds with your input rather than running itself. Extend systems thinking to other growth levers like CRO, incentives, and referrals as the engine expands across functions.
Required Qualifications
- 4+ years in performance or paid growth
- Experience running campaigns at scale across major paid channels
- Deep understanding of paid growth mechanics
- Systems thinking
- Ability to map a growth workflow as a series of triggers, decisions, actions, and measurements
- Thinking in logic rather than just tactics
- Comfort with data
- Ability to read a performance dashboard
- Ability to interpret signal from noise
- Ability to define what an agent should optimize for
- Curiosity regarding prompt engineering
- Willingness to learn how to communicate with AI systems precisely and improve their outputs
- Strong written communication
- High agency
- Ability to define the work without waiting for it to be defined
Desired Qualifications
- Experience with marketing automation
- Experience with CRM
- Experience with lifecycle messaging systems
- Exposure to A/B testing
- Exposure to experimentation frameworks
- Background in fintech
- Background in consumer financial products
- Background in regulated industries
- Any hands-on experience with workflow automation
- Experience with no-code orchestration tools
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.