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KrakenPosted 1 month ago
EXPIRED

Growth Workflow Specialist, Organic Growth

RemoteUnited Kingdom or Mexico

Full TimeMediumCryptocurrency

Job Summary

Build and maintain the organic growth automation pipeline, ingesting keyword and visibility signals to generate content briefs and automate CMS deployment. Translate SEO and AEO strategy into workflow specs for the build team, while monitoring LLM visibility across priority topics and markets to trigger automated alerts and responses. Automate content brief generation by pulling competitive gaps and search data, then QA AI content outputs for accuracy and brand alignment before deployment. Define knowledge base inputs for organic growth agents, codifying content rules and market-specific requirements. Extend systems thinking to other growth levers as the engine scales, including CRO content, onboarding copy, and geo-localized workflows.

Required Qualifications

  • 3+ years in SEO with strong technical understanding
  • understanding of how crawling, indexing, and ranking work
  • thinking about content as a system
  • Familiarity with AEO and LLM visibility concepts
  • understanding of how AI answer engines work
  • understanding of what it takes to appear in AI answer engines
  • CMS and content pipeline experience
  • comfortable working with content management systems
  • comfortable working with automated content deployment workflows
  • Systems thinking
  • ability to map an organic content workflow as a series of triggers, decisions, actions, and measurements
  • Data comfort
  • ability to interpret organic performance data
  • ability to identify what's working
  • ability to define what an agent should optimize for
  • Strong written communication
  • ability to create workflow specs that become the build team's blueprints
  • Precision in written communication

Desired Qualifications

  • Experience with programmatic SEO or content automation at scale
  • Familiarity with SEO monitoring, LLM visibility tracking, or competitive intelligence platforms
  • Background in regulated industries where content compliance adds complexity
  • Any hands-on experience with workflow automation or no-code orchestration tools
  • Experience with AI content generation tools or LLM APIs

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