Growth Strategist
On-siteSan Francisco, California, United States
Job Summary
Plan, execute, and optimize paid media budgets across Google Ads, LinkedIn Ads, Meta, and emerging channels like ChatGPT/X ads. Own landing page creation, A/B testing, CTA placement, and web optimization to drive signups and demo requests. Rebuild email marketing programs from the ground up, including nurture sequences and lifecycle triggers. Manage pipeline reporting, lead scoring, and attribution modeling while collaborating with content and product teams to convert technical assets into webinar series and social distribution plays. Launch paid campaigns end-to-end with autonomy to run real experiments and configure HubSpot workflows. Requires 4+ years of B2B SaaS growth experience, hands-on mastery of performance channels, and fluency in HubSpot, GA, and Excel.
Required Qualifications
- 4+ years of B2B SaaS growth/demand experience
- proven track record of managing ad budgets
- driving sales-qualified pipeline
- Hands-on mastery of performance channels
- deep technical fluency in LinkedIn Campaign Manager
- Google Ads
- niche audience targeting
- CPA containment
- ROAS evaluation
- Marketing automation
- CRM
- analytics fluency
- advanced, hands-on ability to build workflows, triggers, and dashboards in HubSpot
- deep familiarity with GA
- Excel/Sheets
- funnel metrics (LTV, CAC, conversion velocity)
- Strong copywriting
- messaging
- conversion optimization instincts
- turn complex concepts into compelling ad hooks
- landing page headers
- email subject lines
- test and iterate (A/B testing, CTA placement, CRO) until they convert
- thrive in high ambiguity
- fast-pivoting priorities
- launch five experiments and have two fail
Desired Qualifications
- A point of view on SEO
- AEO
- GEO
- Practical, hands-on use of LLMs (Claude, ChatGPT APIs)
- automate your own marketing operations
- content generation
- ad variant testing
- Experience with modern AI app-builders (Lovable, Bolt, or similar)
- quickly stand up interactive calculators
- micro-apps
- programmatic lead magnets
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