Growth Product Manager (Web Funnel & CRO)
Remote
Job Summary
Own the web funnel from landing pages through checkout, designing and launching A/B tests end-to-end to turn traffic into paying subscribers. Build and prioritize a hypothesis backlog, optimizing pricing, paywalls, and subscription offers while collaborating with acquisition teams to align funnel changes with campaign strategy. Track key metrics like conversion rate, ARPU, and churn, reporting results to drive data-informed decisions. This role requires 3+ years in conversion optimization for web products and subscriptions, with hands-on experience using tools like Amplitude or Mixpanel. Join a remote, async-first team building SaaS platforms used by millions globally.
Required Qualifications
- 3+ years in conversion rate optimization for web products/funnels
- Hands-on A/B testing experience specifically with web payments and subscriptions
- Strong understanding of traffic sources and paid acquisition (Google Ads, Meta, etc.)
- Proven track record of hypothesis generation and shipping winning tests
- Data-driven: hands-on experience with product analytics tools (Amplitude, Mixpanel, or similar), funnel metrics, and basic statistics (sample size, significance)
- Experience in collaborating with development teams
- Strong written communication
- Ability to work autonomously in a remote, async environment
- Comfort with ownership, transparency, and a results-driven mindset
Desired Qualifications
- Experience with subscription apps / SaaS / consumer web products
- Familiarity with payment providers (Stripe, Paddle, etc.)
- Basic SQL or experience with BI tools
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