Growth Product Manager, Consumer Subscription

Own the consumer conversion and retention experience end to end, managing purchase and upgrade flows, paywalls, pricing pages, offers, and winback flows. Drive key consumer revenue KPIs including free-to-paid conversion, subscriber churn, ARPU, plan mix, and total subscription revenue. Develop a rigorous A/B testing strategy to validate hypotheses around conversion, paywalls, user education, and feature adoption. Own the conversion system that acquisition channels plug into, partnering with performance marketing to create a coherent click-to-purchase experience. Invest in experimentation velocity by building processes, infrastructure, and AI-assisted workflows that enable the team to test more and learn faster. Translate user research and behavioral data into structured test plans with clear hypotheses and success criteria. Partner with Engineering, Design, Data Science, and Growth Marketing to ship quickly without sacrificing quality or user trust. Communicate results, tradeoffs, and recommendations clearly to the team and leadership.