Growth Product Manager, Consumer Experience
Hybrid · Chicago, Illinois, United States or New York City, New York, United States
Job Summary
Own and optimize consumer-facing journeys across PetPlace.com and our pet adoption flow, ensuring clarity, value, and seamless engagement. Act as the voice of the customer, developing a deep understanding of user personas, motivations, pain points, and behaviors. Conduct direct consumer research, including interviews, surveys, usability testing, and behavioral analysis to uncover insights that drive product decisions. Design and execute A/B tests, multivariate tests, and rapid experiments to validate hypotheses and improve conversion, activation, and retention. Leverage data to identify opportunities, diagnose friction, and make compelling, insight‐driven recommendations. Monitor and report on consumer product KPIs, ensuring transparency and alignment across stakeholders and leadership. Collaborate closely with engineering, design, and marketing to concept, scope, and deliver consumer‐centric features that drive measurable growth. Embrace the MVP mindset, iterating quickly based on user feedback, market signals, and performance data. Beneficial skills include experience in the pet health or pet care industry and familiarity with SAFe Agile methodologies.
Required Qualifications
- 5+ years of Product Management experience building and optimizing consumer-facing (B2C) digital products
- Proven track record owning consumer journeys, funnels, and engagement metrics
- Hands-on experience conducting direct consumer research (interviews, surveys, usability testing)
- Experience designing and executing A/B tests, multivariate tests, and rapid experiments
- Analytical mindset with expertise in KPIs and data-driven decision making
- Exceptional communication and collaboration skills, with ability to align cross-functional teams
- Genuine passion for animals and understanding of the bond between pets and families
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