Growth Marketing Specialist
HybridLagos, Lagos, Nigeria
Job Summary
Develop and execute growth marketing strategies focused on customer acquisition, conversion, and retention. Manage and optimize paid marketing campaigns across Google, Facebook, and TikTok to drive traffic and sales. Implement SEO and content marketing strategies to enhance organic growth while designing A/B tests to improve conversion rates and optimize user journeys. Analyze key performance metrics, generate reports, and make data-driven decisions to improve campaign performance. Collaborate with the product team to enhance the user experience and maximize customer lifetime value. Develop and execute email marketing, referral, and loyalty programs to increase engagement. Stay up to date with industry trends, tools, and best practices to ensure the platform remains competitive.
Required Qualifications
- Bachelor's degree in marketing, Business, or a related field
- 2+ years of experience in growth marketing, digital marketing, or performance marketing
- Proven experience managing paid advertising campaigns and growth strategies
- Strong analytical skills with experience using Google Analytics, Meta Business Suite, and other marketing analytics tools
- Hands-on experience with A/B testing, CRO, and marketing automation
- Knowledge of SEO, content marketing, and email marketing best practices
- Excellent communication and project management skills
- Ability to thrive in a fast-paced, data-driven environment
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