Growth Marketing Specialist
$41,600–$62,400 year
On-site · Manhattan, New York, United States
Job Summary
The Growth Marketing Specialist is responsible for managing paid advertising campaigns and optimizing conversion funnels on platforms such as Google Ads, Meta, TikTok, and Reddit. This role requires 2+ years of digital advertising experience, proficiency in Google Ads and Facebook Ads Manager, strong analytical skills, and proven ad budget management of $10K+ monthly. Key responsibilities include building and testing landing pages, managing email marketing automation in Salesforce, conducting A/B tests, and generating performance reports. The position aims to achieve positive ROI and improve conversion rates.
Required Qualifications
- 2+ years of hands-on experience with paid digital advertising
- Proven track record of managing ad budgets of $10K+ per month
- Proficiency with Google Ads, Facebook Ads Manager, Google Analytics, and Salesforce Pardot/Marketing Cloud
- Experience with email marketing platforms (Mailchimp, Klaviyo, or similar)
- Strong analytical skills with ability to interpret campaign data
- Experience with A/B testing and conversion rate optimization
- Understanding of customer acquisition costs and lifetime value metrics
Desired Qualifications
- Google Ads and Facebook Blueprint certifications
- Experience with landing page builders (Unbounce, Leadpages, ClickFunnels)
- Knowledge of marketing automation and lead nurturing
- Background in education, healthcare, or service-driven marketing
- Familiarity with attribution modeling and multi-touch attribution
- Experience with programmatic advertising
- Salesforce certifications (e.g., Pardot Specialist, Marketing Cloud Email Specialist)
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