Growth Marketing Specialist
On-siteScottsdale, Arizona, United States
Job Summary
Execute multi-channel campaigns across email, paid media, organic search, and social while testing new channels to identify scalable lead sources. Build campaign assets including landing pages, emails, and nurture programs, then conduct A/B tests using performance data to continuously improve results. Serve as a day-to-day partner to an external agency, translating SEO, GEO, and AEO recommendations into action while coordinating internal resources and content briefs. Optimize website pages for traditional and AI-driven search experiences, interview subject matter experts, and refresh existing content to extend its value. Track campaign performance, communicate key learnings to Marketing, Sales, and Revenue Operations, and help connect activity to qualified pipeline and revenue.
Required Qualifications
- 2–4 years of experience in growth marketing, demand generation, content marketing, SEO, or digital marketing
- Excellent writing, editing, and proofreading skills
- Working knowledge of SEO and an interest in GEO, AEO, AI search, and evolving buyer behavior
- Experience executing digital marketing campaigns and creating content across multiple channels
- Strong analytical skills and comfort using data to evaluate what's working
- Experience with tools such as Google Analytics, Google Search Console, CRM, marketing automation, and SEO platforms
- Strong organizational skills and the ability to manage multiple projects and deadlines
- A test-and-learn mindset and willingness to experiment with new channels, tools, and tactics
- Comfortable working with agencies and internal stakeholders to turn strategy into execution
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