Growth Marketing Specialist
Remote · Bengaluru, Karnataka, India or IN
Job Summary
Execute and optimize paid campaigns across Google, Meta, LinkedIn, and TikTok to convert free users into paid subscribers, managing budgets and ad operations. Support lifecycle campaigns through segmented flows and A/B tests, collaborating with leadership on strategy execution. Generate ad creatives and conduct structured tests to enhance campaign performance. Assist in onboarding affiliates and managing performance for the affiliate program. Maintain dashboards for insights on acquisition, conversion, and retention.
Required Qualifications
- 3-5 years in growth/performance marketing at a SaaS or consumer tech company
- Ability to wear multiple hats across paid, lifecycle, and affiliate ops
- Thrive in a high-growth environment while delivering high-quality execution
Desired Qualifications
- Experience running paid campaigns with a focus on driving free to paid conversions
- Skilled at pulling insights from GA4, Amplitude, or similar tools
- Exposure to affiliate/referral marketing platforms (Rewardful or similar)
- Strong working knowledge of Customer.io or similar lifecycle marketing platforms
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