Growth Marketing Specialist
Remote · Atlanta, Georgia, United States
Job Summary
Growth Marketing Specialist to drive multi-channel campaigns that generate pipeline, manage digital footprint, and coordinate events/webinars. Responsible for inbound optimization of content, agency management, social media and content management (including The Strategy Gap podcast), PR execution, demand-gen event logistics, and customer marketing initiatives (newsletter, customer stories, reviews). Requires strong project management, ability to align social, sales enablement, and campaigns, and hands-on use of Salesforce, Pardot, WordPress, Google Analytics, and AI tools. Remote-friendly with 100% work-from-home setup; team collaborates to optimize conversion, brand presence, and revenue growth.
Required Qualifications
- 2–4+ years of experience in a growth, digital, or integrated marketing role, preferably within a SaaS environment
- Proven track record in planning and executing successful events and marketing initiatives
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Excellent communication and interpersonal skills
- Proven ability to work cross-functionally and influence stakeholders at all levels
- Hands-on experience with Salesforce, Pardot (Marketing Cloud Account Engagement), WordPress, and Google Analytics
- Familiarity with common AI tools and the ability to leverage them to drive outcomes
- Experience in marketing to government entities is a plus
- Self-starter with ability to balance strategy and execution
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