Growth Marketing Manager
$120,000–$135,000 year
RemoteUnited States
United StatesRemoteFull Time$120,000–$135,000 yearSenior LevelStartup
Full TimeSenior LevelStartup
Job Summary
Own WellTheory's email and direct mail programs by driving segmentation, creative testing, and sequencing to maximize enrollment performance. Design structured experiments from hypothesis to KPIs, integrate offline and online channels into a cohesive member journey, and analyze the end-to-end funnel to execute optimizations. Partner with employer and health plan clients to support enrollment while presenting insights to senior leadership. Maintain Asana organization for campaign tracking and leverage AI to streamline operations without sacrificing human judgment.
Required Qualifications
- deep expertise in email and/or direct mail
- experience owning email and/or direct mail programs end-to-end
- experience driving strategy, testing, and measurable performance improvement for email and/or direct mail
- strategic instincts to keep improving core channels
- channel expertise to operate independently
- time owning email and direct mail programs
- understanding of how to move conversion rates
- rigorous, creative, strategic marketer mindset
- experience with email deliverability
- deep understanding of how marketing automation platforms like Iterable, ActiveCampaign, or Customer.io work
- track record of integrating offline (direct mail) and online (email, digital) channel strategies
- background in a fast-moving startup where you were the marketing team (or close to it)
- experience identifying and testing new acquisition channels
- AI fluency to streamline operations and reduce busywork
- ability to use AI without replacing taste or judgment
- autonomy and ability to move fast without cutting corners
- project management instincts
- ability to woo clients and present to leadership
- clarity and confidence in communication
Desired Qualifications
- experience in health tech, digital health, or another B2B2C model
- familiarity with employer-sponsored benefits or health plan distribution and how to market within that context
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