Growth Marketing Manager, Web & CRO
$130,000–$170,000 year
Remote · United States
Job Summary
Growth Marketing Manager, Web & CRO to own Cresta's website as a high-performing growth engine. Lead strategy, roadmap, and execution for Cresta.com to drive organic traffic, improve conversion rates, and turn visitors into MQLs and pipeline. Collaborate across marketing, design, operations, and external agencies to deliver a best-in-class web experience, establish scalable workflows for experimentation, localization, analytics, and site governance. Responsibilities include owning website strategy, CRO testing programs, managing intake and priorities, coordinating with a web agency, overseeing Webflow CMS operations, enhancing messaging and information architecture, leading localization efforts for multi-language expansion, building performance reporting with GA4 and Looker, and evaluating new tools to improve site performance and competitive positioning. Qualifications emphasize 5+ years in web marketing or growth roles in B2B SaaS, end-to-end website ownership, CMS proficiency, agency management, GA4/Looker, and data-driven experimentation. Perks include comprehensive benefits, remote work setup, and base salary range.
Required Qualifications
- 5+ years of experience in web marketing, website management, or growth roles in B2B SaaS
- Demonstrated experience owning a marketing website end-to-end, including roadmap development, prioritization, and cross-functional execution
- Deep hands-on experience with enterprise web CMS platforms, including page builds, updates, QA, and publishing workflows
- Experience working closely with and managing external web or design agencies
- Proficiency with GA4 and Looker or similar BI tools; hands-on experience with web experimentation and A/B testing to drive conversion improvements
- Strong project management and organizational skills, with the ability to manage high volumes of incoming requests while maintaining clarity and prioritization
- Excellent cross-functional communication and stakeholder management skills
- High attention to detail and strong sense of quality for web experiences and brand presentation
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