Growth Marketing Manager
$110,000–$130,000 year
On-siteThunder Bay, Ontario, Canada
Job Summary
Own the full driver recruitment funnel and first-time rider volume across all active Canadian markets by building paid social, search, and referral channels. Manage the marketing budget, allocate spend by ROI, and coordinate local promotions and activations with City GMs. Produce campaign briefs, copy, and creative direction while maintaining consistent brand voice across email, push notifications, and in-app messaging. Develop an editorial calendar for external PR, identify media opportunities tied to milestones, and build Uride's share of voice in Canadian rideshare media. Report on funnel conversion, CAC, budget ROI, and campaign engagement metrics to senior leadership.
Required Qualifications
- 5+ years in growth, performance, or integrated marketing — you've run campaigns start to finish
- Strongly data-oriented — comfortable pulling reports, interpreting metrics, and making decisions based on numbers rather than gut feel
- Hands-on experience with paid social and search (Meta, Google, TikTok)
- Strong writing skills — you can produce clear copy without heavy editing
- Comfortable owning a budget and defending spend decisions with data
- Self-starter who can operate without a large team or agency support
- Experience working in a fast-moving, multi-market or platform business
Desired Qualifications
- Rideshare, mobility, or marketplace experience
- Experience managing a PR agency or freelance writer
- Familiarity with driver or gig worker audiences
- French language skills (asset for Quebec expansion)
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