Growth Marketing Manager
On-siteAustin, Texas, United States
Job Summary
Align campaign planning to pipeline and SQL targets, ensuring efforts are tied to measurable outcomes. Identify and prioritize high-impact campaigns based on audience, channel, and expected return, making trade-off decisions on where to invest versus what not to run. Coordinate execution from planning through launch while partnering with RevOps to improve data quality and segmentation accuracy. Develop visibility into campaign performance and translate data into clear recommendations to uncover bottlenecks across the funnel. Run experiments across channels and messaging to improve conversion rates and overall marketing efficiency, iterating quickly on underperforming programs. This role requires 4-7 years of B2B marketing experience at a high-growth startup, with a bias toward action and systems thinking to connect channels into a cohesive strategy.
Required Qualifications
- Marketing experience at a high growth, early stage startup
- 4-7 years of B2B marketing experience
- Strong understanding of funnel metrics and how marketing drives pipeline
- Experience prioritizing campaigns based on business goals
- Ability to identify which campaigns are worth running
- Experience working with audience segmentation and targeting strategies
- Strong data instincts
- Systems thinking mindset
- Comfort operating in ambiguity
- Bias toward action
Desired Qualifications
- Ideally across demand gen, lifecycle, or growth
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