Growth Marketing Manager
$100,000–$115,000 year
On-siteArlington, Virginia, United States
Job Summary
Drive first-party data growth and generate pipeline for professional product sales and advertising partnerships across key North American markets. Execute full-funnel paid media campaigns on Google, Meta, LinkedIn, and programmatic platforms while optimizing creative, audience segments, and landing pages. Analyze attribution data to identify drop-off points and report KPIs on audience acquisition, lead volume, and conversion rates to leadership. Partner with editorial, product, and sales teams to align messaging and revenue goals, leveraging AI tools for copy testing, audience research, and campaign optimization.
Required Qualifications
- 3–5 years of experience in growth marketing, performance marketing, or a closely related role
- Hands-on paid media experience: you've built and managed campaigns in Google Ads, Meta Ads Manager, and at least one programmatic platform
- You know the difference between a good bid strategy and a lazy one
- Fluency with data: comfortable in Domo, Marketo, able to pull your own reports, and confident connecting campaign performance to business outcomes
- Experience using AI tools in your day-to-day work — for copy testing, audience research, briefing, or campaign optimization
- Strong written communication and the ability to present results clearly to senior stakeholders
- Experience working in or marketing to California, Texas, or other non-DC political/policy markets
- Familiarity with newsletter or subscription audience growth strategies
Desired Qualifications
- ideally in media, publishing, or a digital subscription business
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