Growth Marketing Manager
$115,000–$175,000 year
On-siteMountain View Santa Clara County, California, United States
Job Summary
Own three core growth engines: high-impact trade shows/events, global agency enablement, and strategic partner ecosystem expansion. Plan, execute, and own ROI for key industry trade shows and co-marketing initiatives globally while collaborating with Sales to build targeted strategies that convert attendees into active advertiser accounts. Build scalable enablement programs for global agency partners, including product webinars, training sessions, certification, and collateral, alongside creating self-serve documentation and toolkits. Formulate and execute integration/referral growth strategies with leading attribution, measurement, and tracking platforms, as well as affiliate networks, to drive co-marketing campaigns and acquisition motions. Work closely with global sales teams, agency partners, and tech integration platforms to drive qualified advertiser leads and scale overall ad spend.
Required Qualifications
- 3+ years of experience in Growth Marketing, Partner Marketing, Field Marketing, or Agency Development within B2B SaaS, AdTech, or Digital Advertising
- Deep understanding of the ad tech ecosystem, digital ad buying, attribution models, and tracking infrastructure
- Track record of owning end-to-end event strategy and generating measurable pipelines from trade shows and co-marketing initiatives
- Demonstrated ability to build relationships with cross-functional sales leaders, executive partners, and agency executives
- Comfortable using data to track campaign performance, forecast pipeline, and calculate ROI across distinct growth channels
Desired Qualifications
- Prior experience at a major digital ad platform, programmatic AdTech company, or high-growth agency network
- Proven track record building partner enablement programs or certification curriculums from scratch
- Strong presentation skills with experience delivering live webinars and training sessions to executive-level agency audiences
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.