Growth Marketing Manager, MarTech
$104,800–$154,000 year
RemoteUnited States
Job Summary
Lead end-to-end experimentation by designing, executing, and analyzing A/B and multivariate tests across ad creative, landing pages, and conversion forms. Analyze acquisition tactic performance using web, app, and media analytics to identify growth opportunities and actionable insights. Partner with MarTech and Engineering teams to ensure optimal tracking implementation and tool integration, while developing dashboards to measure business objective performance and communicate strategic recommendations. Drive continuous improvement by managing website content updates and resolving critical issues for MarTech tools like Contentful and Optimizely. This role requires 4 years of digital/growth marketing experience, proficiency in SQL and Python, and the ability to convey technical requirements to diverse stakeholders.
Required Qualifications
- Bachelor's degree in Digital Marketing, Computer Science, related fields, or equivalent practical experience
- 4 years of Digital/Growth Marketing experience, including leading A/B testing and optimization programs on high-traffic, direct-to-consumer websites and portals
- Experience with A/B testing tools (e.g., Optimizely, Optimize, Test and Target) and experiment configuration
- Experience using SQL and Python for data analysis, dashboard creation, and building data pipelines
Desired Qualifications
- Experience defining end-to-end growth strategies and running high-scale acquisition programs for a B2C product
- Direct experience using written and verbal communication to convey technical requirements to both technical and non-technical stakeholders
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