Growth Marketing Manager
$140,000–$170,000 year
On-siteNew York City, New York, United States
Job Summary
Own SEO and GEO strategy end-to-end, managing content production, technical audits, schema, and rank tracking for traditional and AI search. Manage paid acquisition across Google and LinkedIn with full budget ownership, and build a continuous CRO test roadmap to optimize landing pages and demo conversion. Improve attribution and lead tracking to ensure accurate measurement from visitor to paying client, then track weekly KPIs and communicate insights to stakeholders. Partner cross-functionally with Design, Sales, and ProdOps on messaging, content, and automation. Develop a six-month content production roadmap to drive growth.
Required Qualifications
- 5-7 years of total professional experience
- 3+ years of hands-on, in-seat digital marketing experience (SEO/SEM, paid media, or performance/growth marketing)
- Hands-on SEO experience (technical + content)
- Direct ownership of paid media budgets (Google, LinkedIn, and/or Meta) with clear ROI/ROAS accountability
- Conversion rate optimization experience: landing page testing, funnel diagnosis, and A/B testing
- Fluency in web analytics and attribution (GA4 at minimum)
- Comfort with an SEO platform (Ahrefs, SEMrush, or Moz)
- Comfort with a CRM/marketing automation platform (Attio, HubSpot, or similar)
- Comfort with a CMS (Webflow, WordPress, or comparable) with basic HTML/CSS
- Comfort with a CRO/heatmap tool (Hotjar, VWO, or similar)
- Comfortable working solo as the full-stack digital marketer in a small team, without a large team or big budget to lean on
Desired Qualifications
- ideally in B2B SaaS
- real ranking/traffic outcomes to point to
- B2B SaaS marketing background
- fintech, wealth management, or another regulated/considered-purchase vertical
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