Growth Marketing Manager
HybridMelbourne, Victoria, Australia
Job Summary
Manage significant paid media budgets across Facebook, Instagram, TikTok, Search, and Display channels for Australia and New Zealand, leading planning, forecasting, briefing, and day-to-day optimization. Partner with agencies and cross-functional teams to develop audience-first strategies that maximize marketing efficiency, incrementality, and conversion while driving new customer growth. Translate performance data into actionable insights to optimize CPA, CAC, and ROAS, reporting metrics to stakeholders. This hybrid role involves three days in the office and two days remote. You will report to the Senior Marketing Manager for Growth and have one direct report.
Required Qualifications
- 4+ years of marketing experience, including campaign strategy, planning, forecasting and execution
- Experience using online advertising solutions such as Google Adwords, Facebook Ad Manager, etc
- Strong data-led mindset and understanding of the technical aspects of growth marketing: marketing tech stack and data pipelines, tracking, testing, analytics, etc
- Should be extremely comfortable with Excel (functions, pivots, etc.) and be familiar with SQL queries
- Local market knowledge of the Australian consumer and regional differences
- This is a hybrid role, with three days a week in the office and two days remote
Desired Qualifications
- Direct, hands-on experience managing media buying and optimisation (Paid search, Paid Social, Display) either at an agency or in-house is an asset
- Confidence providing regular readouts on performance marketing metrics (CPA, CPC, CPM, LTV, & ROAS) to business stakeholders
- An interest in developing your people management skills, with a genuine enthusiasm for mentoring and supporting the growth of others
- Excellent communication skills and cross-functional collaborative mindset that allows for strong cross-functional collaboration
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