Growth Marketing Manager, Conversion
$160,000–$190,000 year
On-siteNew York City, New York, United States
New York City, New York, United StatesOn-siteFull Time$160,000–$190,000 yearMusic SoftwareSmall
Full TimeSmallMusic Software
Job Summary
Own conversion strategy across web and app stores by deeply understanding the ideal customer and tailoring landing pages, copy, and tests to drive installs and revenue. Ship high-volume experiments using AI and scrappy tooling to rapidly iterate on performance data, while managing app store optimization, localization, and end-to-end metrics like CAC and revenue per visitor. Partner with User Acquisition, Product, and Engineering to push conversion testing to unprecedented speed and scale, ensuring every test ties directly to business impact.
Required Qualifications
- 5-8 years in performance marketing, growth marketing, or CRO
- Experience owning conversion and funnel testing at scale, on the web and in the app stores (including ASO)
- Experience writing landing page copy that actually converted
- Comfortability pulling results, judging significance, and deciding what to do next using Statsig
- Experience building and testing pages in tools like Optimizely, VWO, or Unbounce
- Experience watching behavior in Clarity or Hotjar
- Ability to set your own KPIs and run your own analysis
- Ability to take user data and research and turn it into a test plan that ties back to the business
- Experience using AI to get more done than one person normally could
- Ability to work well with product and engineering and get changes live without slowing everyone down
- Eligibility to work in the US
- Willingness to work 5 days/week at our office in NYC
Desired Qualifications
- Experience running a high volume of tests without a big team behind you
- Experience writing landing page copy that actually converted
- Experience writing persuasive, on-brand copy
- Experience building pages from existing design components
- Experience running A/B and multivariate tests
- Experience using AI and scrappy tooling for testing
- Experience digging into user behavior with heatmaps, session recordings, surveys, and analytics
- Experience hunting down the highest-leverage opportunities across the funnel
- Experience owning conversion numbers end to end across web and app
- Experience partnering with Revenue Product on paywall and upsell copy
- Experience pushing conversion testing to a volume and speed
- Experience pulling the rest of the company along with what you learn
- Ability to tell a real win from a cheap trick
- Experience not shipping dark patterns
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