Growth Marketing Manager
$93,500–$115,500 year
HybridBoston, Massachusetts, United States
Job Summary
Build and send end-to-end email campaigns in HubSpot, managing template setup, personalization, QA, and performance reporting on opens, clicks, and pipeline impact. Own the annual email roadmap, content playbook, and testing strategy across copy, creative, CTAs, and send logic. Manage WordPress landing pages, including form configuration, conversion tracking, and A/B testing roadmaps for headline and structure variants. Serve as the marketing partner to product and technology teams, translating new flavor launches, concentrate updates, and partner programs into targeted email communications. Drive demand generation, product launches, and partner outreach while maintaining zero-defect deployment standards across all sending programs.
Required Qualifications
- 4 to 6 years of B2B marketing experience with deep ownership of email programs, including strategy, segmentation, and results accountability
- Expert-level, hands-on HubSpot user: you build and send campaigns yourself, including workflows, smart content, forms, sequences, lead scoring, and reporting
- WordPress proficiency for landing page builds and campaign asset management
- Proven experience managing multi-email product launch programs with multiple audience segments, structured feedback timelines, and zero-defect deployment standards
- Track record of hands-on campaign execution, not just direction: you personally build, QA, and send emails, and you can pull and interpret your own performance and measurement data
- Experience owning outbound email programs including cold audience sequencing, vertical-specific messaging, and BDR or SDR coordination
- Proven A/B testing track record including test design, statistical analysis, and systematic application of learnings
- Strong cross-functional project management instincts with the ability to run a structured intake process, maintain a shared calendar, and hold multiple stakeholders accountable
- Excellent written communication: you can write or sharply edit email copy in a brand voice and know what makes a subject line work
- High ownership orientation: you notice when something is broken and fix it before anyone else realizes it's a problem
- #LI-CD1
- #LI-HYBRID
Desired Qualifications
- certifications a plus
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