Growth & Marketing Manager
$65,000–$85,000 year
On-siteGrand Rapids, Michigan, United States
Job Summary
Develop and execute the entire marketing strategy, including Google Business Profile optimization, Local Services Ads, SEO, AI search optimization, website management, social media content creation, email campaigns, community outreach, and loyalty programs. Manage Pay-Per-Click campaigns and vendor oversight while driving analytics and reporting to increase qualified leads, improve conversion rates, and grow online reputation. Own brand consistency across all customer touchpoints and communicate with property managers and commercial partners to expand into new markets. Work directly with leadership to test new ideas and create innovative campaigns that produce measurable business results for West Michigan's premier plumbing company.
Required Qualifications
- Thinks creatively and solves problems
- Loves data as much as creativity
- Is curious about AI and emerging marketing technology
- Enjoys learning and improving every week
- Can manage multiple projects without losing attention to detail
- Takes ownership instead of waiting for direction
- Wants to build a long-term career, not just hold another marketing job
- Believes marketing should produce measurable business results
Desired Qualifications
- Preferred experience with Google Business Profile
- Preferred experience with Google Local Services Ads
- Preferred experience with Google Ads
- Preferred experience with SEO
- Preferred experience with AI-driven search optimization
- Preferred experience with Website management
- Preferred experience with WordPress or similar CMS
- Preferred experience with Social media management
- Preferred experience with Email marketing platforms
- Preferred experience with Analytics and reporting tools
- Preferred experience with Graphic design platforms (Canva or Adobe)
- CRM or ServiceTitan experience is a plus
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