Growth Marketing Manager
HybridColumbus, Ohio, United States
Job Summary
Own and improve the Avandra website, manage social media channels, and maintain a consistent brand voice across digital properties. Create marketing content including blog posts, case studies, and email campaigns while partnering with product and sales teams to translate technical concepts into compelling messaging. Plan and execute integrated demand generation campaigns, support account-based marketing initiatives, and coordinate industry conferences and trade shows. Track key metrics including website traffic, marketing-qualified leads, and event ROI to optimize performance and drive qualified pipeline for both Image Exchange and Real-World Imaging Data businesses.
Required Qualifications
- 5+ years of B2B marketing experience
- Experience in one or more of the following: real-world data, healthcare AI, enterprise imaging, PACS/VNA, healthcare IT, or life sciences technology
- Experience managing company websites
- Strong content creation and copywriting skills
- Experience executing digital marketing campaigns that generate measurable pipeline
- Experience planning and managing conferences and trade shows
- Strong project management and organizational skills
- Excellent written and verbal communication skills
- Bachelor's degree
Desired Qualifications
- Experience marketing to health systems and life sciences organizations
- Familiarity with Salesforce and marketing automation platforms
- Experience with Google Analytics, LinkedIn Campaign Manager, SEO tools, and CRM reporting
- Experience working in a startup or high-growth environment
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