Growth Marketing Lead
RemoteUnited States
Job Summary
Build the demand engine across retail, industrial, grocery, and logistics verticals by creating target account lists, plays, and messaging tailored to each segment. Own outbound motion, campaign execution, and lifecycle management, including audience segmentation, paid channels, and automated follow-ups. Run integrated campaigns off launches and events, drive organic social distribution, and capture inbound demand from forms and landing pages. Build AI SDR flows, landing pages, and self-serve tools while managing reporting and attribution to drive pipeline. Partner closely with ADR leadership and AEs to align on account priorities and ensure clean handoffs with fast feedback loops.
Required Qualifications
- 6+ years in B2B growth marketing or demand generation
- ideally in SaaS or enterprise technology
- Proven ABM and outbound plays
- you've built, run, scaled account-based programs and outbound motions from target list to booked pipeline
- Fluent across the GTM stack
- enrichment
- intent
- automation
- paid
- Google Ads
- the CRM underneath
- Salesforce
- Experience working in Claude Code
- your LLM of choice
- you're using AI to build, version, and ship your own tools in a code-backed environment
- A builder who works with platforms and their APIs
- you've shipped workflows and automations across a GTM stack
- you want to go further
- You've marketed complex B2B or enterprise products
- you get fluent in a new vertical fast
- Alignment to Nash culture
- high ownership
- sharp design
- curiosity
- candor
- a bias to build and ship fast
- A self-starter who operates autonomously
- moves programs forward without hand-holding
- Deep expertise in outbound, ABM, paid, and the systems underneath
- you can tell leadership what's working and why
- You build strong, proactive partnerships with ADR and Sales
- Analytical
- comfortable moving between campaign data and strategy conversations with senior stakeholders
- High energy and a get-it-done attitude
- a sense of humor
- a taste for the whimsical now and then
Desired Qualifications
- ideally in SaaS or enterprise technology
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