Growth Marketing Lead - Insurance Venture

Design and launch the end-to-end marketing strategy for the new SME insurance business, defining the Go-To-Market approach and running experiments across messaging, audiences, channels, pricing, and customer journeys. Roll up your sleeves to manage campaigns across digital, partner, and offline channels, while developing and optimizing a multi-channel growth engine that validates value propositions and scales effective acquisition paths. Implement lead nurturing workflows to guide prospects through the sales pipeline and cross-sell B2B insurance products to existing customers, creating high-converting content for all channels and leveraging AI tools to accelerate experimentation velocity. Own core acquisition metrics and unit economics from top-of-funnel awareness to policy-bound conversion, influencing product development using conversion data and customer feedback.