Growth Marketing Lead
$95,000–$135,000 year
RemoteUnited States
Job Summary
Own paid acquisition strategy and hands-on execution across Meta, Google, and emerging channels, managing campaign architecture through daily optimization. Drive conversion rate optimization across the full funnel, including landing page creation, A/B testing, and CMS-based builds. Build reporting frameworks that translate performance data into actionable insights for leadership while leading the experimentation roadmap from hypothesis to scaling. Develop growth marketing plans aligned with revenue objectives, tracking lead conversion metrics and channel efficiency to inform budget decisions. This role sets the foundation for customer acquisition and retention on Patiently's telehealth brand, requiring fluency in performance marketing fundamentals and comfort with ambiguity in a fast-paced, remote environment.
Required Qualifications
- Minimum of 4+ years of experience in performance marketing, digital media, or growth
- Deep hands-on expertise across two or more channels, including Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
- Fluency in performance marketing fundamentals — LTV:CAC efficiency, incrementality, attribution, and marginal return dynamics — and the ability to apply them in day-to-day execution
- Comfort with ambiguity, whether that's shifting business objectives, new product launches, or evolving KPIs
- Strong analytical skills, including experience with Google Analytics and Excel, and the ability to translate data into decisions rather than just reports
- Clear communicator who can present complex performance data to non-technical stakeholders without losing the 'so what'
- Self-directed and highly organized, with a track record of operating effectively in fast-paced, remote environments
- Must be able to work EST hours
Desired Qualifications
- Experience with CRO, landing page development, or CMS platforms is a plus — we want someone who can build, not just brief
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.