Growth Marketing Lead
Remote
Job Summary
Own the end-to-end pipeline metric by designing and running lean, measurable experiments across outbound, content, partnerships, and referral mechanics to validate acquisition channels before scaling. Build signal-driven lead lists and iterate cold email and LinkedIn sequences targeting supply chain and procurement leaders, while analyzing replies to refine messaging and ICP cuts. Test content-driven acquisition formats like LinkedIn posts and thought leadership, then synthesize insights from sales calls and customer conversations to sharpen positioning angles. Use AI tools daily to generate copy, automate workflows, and build assets, reporting weekly results directly to founders through HubSpot and PostHog visualizations.
Required Qualifications
- 2 - 4 years of hands-on B2B growth or marketing experience
- experience at a US or EU-based SaaS or software startup with fewer than 30 people
- built or tested a growth motion from scratch - not inherited one
- specific results to show for it
- work experimentally: you form a hypothesis, design a clean test, measure it honestly, and make a call without waiting for perfect data
- genuinely creative - you have a constant stream of ideas for new channels, angles, and approaches
- bring fresh impulses to how growth can be accelerated rather than just optimizing what's already there
- genuinely AI-native - tools like Claude, ChatGPT, Clay, and n8n are a core part of how you work and meaningfully multiply what you can get done, not an occasional add-on
- understand B2B buying behavior - how enterprise buyers evaluate software, how outbound-driven sales cycles work, and why B2B growth is fundamentally different from B2C or PLG
- comfortable working with founders directly in a fast-moving environment with little structure
- take ownership of outcomes rather than activity
- natural small-startup person
- most energized at the earliest stages of building
- want to be a founder one day (or already have been one)
- thrive in environments with little structure and high ownership
Desired Qualifications
- sold into or marketed to supply chain, procurement, logistics, or manufacturing buyers
- worked with enterprise or mid-market buyers (vs. SMB-only)
- comfortable with basic CRM administration in HubSpot
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