General Legal logo
General LegalPosted 3 weeks ago

Growth Marketing Lead

$110,000–$140,000 year

Remote

Full TimeSenior LevelSmall

Job Summary

Own SEO and AEO strategy, including technical SEO, on-page optimization, and content structure. Plan and publish content across blogs, case studies, email, and social channels while developing a calendar aligned with target audience needs. Run paid acquisition campaigns for search, social, and retargeting, managing budget and ROI to drive conversion. Build and optimize website and landing pages, then set up analytics and attribution to run experiments that scale high-performing channels. Partner with sales to ensure marketing-sourced leads convert into pipeline.

Required Qualifications

  • 3-5 years of hands-on digital and content marketing experience
  • ideally at a startup or fast-growing company
  • Strong technical SEO skills
  • comfort with marketing and analytics tooling
  • Excellent writing skills
  • comfortable producing content independently
  • Experience running and optimizing paid digital campaigns
  • Data-driven approach
  • comfortable setting up tracking
  • interpreting results
  • iterating quickly
  • Self-starter energy
  • comfortable building process and infrastructure from scratch
  • in a resource-constrained environment

Desired Qualifications

  • Experience marketing to legal, compliance, or other B2B professional buyers
  • Experience with marketing automation or lifecycle email campaigns
  • Basic website/CMS experience
  • e.g., Webflow
  • comfort making light HTML/CSS edits

Hiring someone like this?

Get your role in front of qualified candidates on Sorce.

Get started

Apply to this job in one click with Sorce

Apply on Sorce