Growth Marketing Executive
On-siteCape Town, Western Cape, South Africa
Job Summary
Drive organic customer acquisition across multiple international markets by planning, executing, and optimizing growth initiatives spanning SEO, content, email, referral, affiliate, and lifecycle marketing. Generate qualified inbound leads, conduct A/B testing on landing pages and conversion funnels, and analyze campaign performance to turn data into actionable recommendations. Build dashboards to monitor KPIs while collaborating with Product, Sales, and Partnerships to launch and refine growth initiatives. Research new channels and tools to support website optimization and SEO efforts, ensuring independent execution within a distributed global team. This hands-on role focuses on experimentation and commercial growth within Houst's property management platform, requiring strong proficiency in analytics tools like GA4 and Hotjar.
Required Qualifications
- Experience in a Growth Marketing, Digital Marketing or Acquisition Marketing role within a fast-paced technology, marketplace, SaaS, ecommerce or travel business
- Hands-on experience driving organic growth and lead generation
- Good understanding of SEO, content marketing, email marketing, customer lifecycle marketing and conversion rate optimisation
- Experience using marketing and analytics tools such as GA4, Hotjar, Klaviyo, Google Search Console or similar
- Comfortable working with data to make informed commercial decisions
- Confident using Excel or Google Sheets
- Curious, proactive and comfortable testing new ideas
- Excellent organisation and communication skills
- Able to work independently while collaborating with a distributed global team
Desired Qualifications
- Experience within PropTech, travel, hospitality or marketplace businesses
- Experience with CRM and marketing automation platforms
- Familiarity with AI tools that improve marketing workflows and productivity
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