Growth Marketing Director DTC Online Training Courses
$150,000–$200,000 year
On-siteDubai, Dubai, United Arab Emirates
Job Summary
Design and execute the full-funnel customer acquisition strategy for a premium 12-week D2C online MBA-level programme priced at $5,000+. Launch and scale paid acquisition across Meta, Google, and LinkedIn while owning direct-response assets including ad creative, hooks, landing pages, and VSLs. Build and optimize email CRM flows for nurture, launch, cart-close, and ascension, leading rapid experimentation across offers, pricing, and funnel structure to optimize CPL, CAC, and LTV with a commercial growth mindset. Work closely with founders, content, and partnerships teams, including the TED partnership, to drive global revenue in the US, Europe, and the Middle East. This role offers uncapped upside with revenue-based bonuses and tiered accelerators at milestones.
Required Qualifications
- Proven experience launching and scaling a D2C online course or cohort-based programme
- A premium price point experience of $5,000 or higher
- A 12-week or MBA-level programme structure
- Customers or students in the US, Europe, and the Middle East
- Deep hands-on expertise in performance marketing and funnel optimisation
- Strong experience with email CRM and lifecycle marketing
- A commercial, growth-hacker mindset with strong analytical skills
- Comfort operating in startup mode within an established, well-known company
- Fluent English communication
- Candidates must be based in the US, Europe, or Dubai / Middle East
- Time-zone flexibility required for global launches
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