Growth Marketing and Sales Specialist
On-siteChennai, Tamil Nadu, India
Job Summary
Plan, create, and publish engaging content across LinkedIn, Twitter/X, Instagram, and YouTube tailored to developers and sports-tech entrepreneurs. Build and execute social media calendars aligned with major tournaments and product launches while creating blogs, case studies, and landing page copy. Manage developer community engagement by responding to comments and participating in forums. Collaborate with product and engineering teams to create API tutorials and integration guides. Track marketing KPIs such as engagement, reach, and lead generation. Manage SEO, paid campaigns, and email marketing to drive API sign-ups. Identify and qualify inbound and outbound leads through outreach and demo calls.
Required Qualifications
- 3+ years of experience in digital marketing, social media management, or B2B sales
- Strong writing and communication skills
- Hands-on experience with social media tools, CRM tools and email marketing platforms
- Understanding of SEO, content marketing, and lead generation fundamentals
- Comfort with data
- Basic understanding of APIs and developer ecosystems
Desired Qualifications
- preferably in SaaS, API products, or sports/tech
- Passion for sports
- cricket and football knowledge
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