Growth Manager - Campaigns & Analytics
On-siteNoida, Uttar Pradesh, India
Job Summary
Own end-to-end cohort analytics across the user lifecycle, translating insights into actionable growth strategies. Design and maintain user scoring models to enable intelligent segmentation, while building data pipelines and Looker Studio dashboards for self-serve reporting. Develop multi-touch campaign attribution models and Customer Lifetime Value frameworks to measure ROI, and define audience segments and trigger logic for CRM automation tools. Create structured PowerPoint decks for business reviews and drive standardised processes for campaign planning, data QA, and A/B test design. This high-ownership role bridges the CRM and Data teams at Paytm Money, requiring 3–6 years of experience in growth analytics and proficiency in SQL and BI tools.
Required Qualifications
- 3–6 years of experience in growth analytics, CRM analytics, or a data specialist role
- preferably in fintech, consumer internet, or BFSI
- Strong hands-on proficiency in SQL & dashboards
- demonstrated experience building cohort analyses, funnel analytics, and behavioural segmentation models
- Experience with BI and visualisation tools - Looker Studio, Tableau, Power BI, or equivalent
- the ability to build leadership-ready dashboards independently
- Good understanding of stock markets, investment products (equities, mutual funds, derivatives), and investor behaviour
- Proven ability to build and present structured, insight-driven PowerPoint decks for senior stakeholders and business reviews
- Graduate from a reputed institution, or equivalent practical experience in a high-growth startup
Desired Qualifications
- Prior experience in a fintech or wealth-tech environment
- working knowledge of CRM platforms (MoEngage, CleverTap, or similar)
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