Growth Manager, B2B
RemoteCanada
Job Summary
Growth Manager, B2B at KlientBoost responsible for strategic advisory and hands-on digital marketing leadership. Leads as fractional CMO, guiding marketing maturity, driving scalable growth through demand generation and ABM, and aligning data with sales enablement. Manages paid media strategy across platforms (LinkedIn, Google, Microsoft, Meta, YouTube) and collaborates with CRO, Creative, SEO, and BI teams to ensure campaigns deliver a quality pipeline aligned with client business goals. Oversees client communications, performance reviews, renewals, and opportunities for upsell/cross-sell; delivers data-driven reports tying paid media results to KPIs (CPL, pipeline value, SQL conversion, CAC, ARR impact); troubleshoots attribution and CRM integrations; and participates in thought leadership through webinars and industry engagement. Skills emphasized include paid media planning/execution, ABM, data analysis, cross-functional collaboration, client management, and a strong grasp of marketing tech stacks (HubSpot, Marketo, Pardot, Salesforce, GA4). This role supports remote work (Canada) with a hybrid-friendly environment and a base benefits package.
Required Qualifications
- 3–5 years of hands-on experience managing B2B paid search & paid social campaigns; agency or high-growth SaaS/enterprise side
- Proven management of ≥ $250k/mo in ad spend across ≥ 5 B2B accounts, with measurable impact on qualified pipeline and revenue
- Fluency in the B2B marketing tech stack — LinkedIn Ads, Google Ads, GA4, Salesforce/HubSpot/Marketo, and multi-touch attribution setup
- Working knowledge of account-based marketing (ABM), creative strategy, demand gen frameworks, and sales/marketing alignment to improve lead quality and conversion
- Strong client-facing skills: able to lead conversations, present strategies, and influence executive stakeholders
- Mastery of LinkedIn Ads, Google Ads, and Microsoft Ads; bonus for programmatic, ABM platforms (e.g., 6sense, Demandbase), or intent data tools
Desired Qualifications
- 2–3 years of hands-on paid media experience in B2B demand generation with measurable results
- Strong client-facing skills: able to lead conversations, present strategies, and influence executive stakeholders
- Mastery of LinkedIn Ads, Google Ads, and Microsoft Ads; bonus for programmatic, ABM platforms (e.g., 6sense, Demandbase), or intent data tools
- Strong business acumen — understand how marketing drives pipeline, revenue, and customer lifetime value in complex B2B sales cycles
- Skilled in campaign strategy, execution, analysis, and storytelling with data
- Comfortable managing multiple client relationships and priorities with attention to detail and process
- Base understanding of CRO, SEO, and Creative Strategy
- Base understanding of marketing automation (HubSpot, Marketo, Pardot) and CRM tracking (Salesforce)
- Experience: 3–5 years managing B2B paid search & paid social campaigns; agency or high-growth SaaS/enterprise side
- Proven management of ≥ $250k/mo in ad spend across ≥ 5 B2B accounts, with measurable impact on qualified pipeline and revenue
- Fluency in the B2B marketing tech stack — LinkedIn Ads, Google Ads, GA4, Salesforce/HubSpot/Marketo, and multi-touch attribution setup
- Working knowledge of account-based marketing (ABM), creative strategy, demand gen frameworks, and sales/marketing alignment to improve lead quality and conversion
- Experience collaborating with cross-functional teams to drive client outcomes
- Willingness to engage in thought leadership activities such as webinars and conferences
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.