Growth - Lifecycle Lead
$239,000–$325,000 year
RemoteUnited States or San Francisco, California, United States
Job Summary
Set the company-wide vision and operating model for lifecycle and owned-channel engagement across ChatGPT's consumer and business segments. Partner with Engineering, Product, Data Science, and Analytics to build orchestration platforms for identity, audiences, triggers, and decisioning. Define scalable deployment workflows including self-service paths, governance, and incident response so teams can launch evergreen programs safely. Design, launch, and optimize templates and journeys across email, push, and in-product messaging to move users from awareness to durable habits. Lead measurement system development connecting reach, engagement, and incremental value through rigorous experimentation and holdouts. Establish high standards for deliverability, localization, and operational quality while influencing senior stakeholders.
Required Qualifications
- 10+ years of experience in lifecycle, CRM, retention, growth, product marketing, or marketing technology, ideally in a global consumer or subscription business
- A track record of building and scaling lifecycle tooling or platforms with Engineering for multiple teams, products, audiences, or markets
- Strong technical and product fluency across event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems
- Deep campaign and journey craft, with experience designing evergreen programs that move users from message to product value and durable behavior
- Strong experimentation and measurement judgment, including incrementality, holdouts, cohort quality, retention, and lifetime value—not just delivery or click metrics
- Experience creating operating models, governance, templates, and quality standards that increase organizational velocity without creating channel chaos
- Executive-level cross-functional influence and clear communication across Engineering, Product, Data Science, Analytics, PMM, Creative, Legal, Privacy, and regional teams
- A hands-on, systems-oriented leadership style: you can set a multi-year direction, write the brief, inspect the journey, diagnose failures, and make pragmatic tradeoffs in a fast-moving environment
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