Growth Lead - Romania
HybridBucharest, București, Romania
Job Summary
Define Glovo's local marketing strategy by adapting the global playbook to Romanian needs and tracking market dynamics alongside competitor activities. Apply quantitative analysis and data mining to identify growth opportunities, execute integrated campaigns across digital and non-digital channels, and lead local marketing activations in coordination with Commercial and other teams. Own the tracking and expenditure of the country's marketing budget while monitoring key growth metrics to drive user base expansion within agreed CAC targets. Partner with Partner Operations, Finance, and Sales to ideate and execute product changes that optimize growth, establishing shared vision across the company for major product improvements.
Required Qualifications
- Bachelor's degree in Business, Math, Engineering, Stats or Quantitative field
- 3-4 years of experience in a leading FMCG company or in the E-commerce sector performing in a role of similar or larger responsibilities
- Proven track record of delivering business growth, experience defining investment strategy and executing integrated marketing campaigns across digital and non-digital channels
- Strong analytical skills
- Strong business acumen and passion for end-to-end project management (from ideation and analysis into implementation)
- Stakeholder management: capacity to influence decision-making, resolve conflicts, and ensure project success while balancing stakeholder priorities
- Hands-on attitude
- Proficiency in English
- Ninja expertise with Excel / Google Sheets (is a must)
- Strong consumer understanding skills
Desired Qualifications
- SQL knowledge is a plus
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