Growth Lead - PLG Nonprofit Data
$120–$140,000 year
HybridNew York, United States
Job Summary
Drive top-of-funnel growth for the core database product by converting AEO/SEO traffic into authenticated users and paying subscribers. Improve free-to-paid conversion for active platform users through copy, campaigns, and continuous experimentation. Design, run, and analyze A/B tests using data to optimize the funnel, leveraging tools like Heap, Hightouch, GA4/GTM, and HubSpot to track every stage. Collaborate cross-functionally with product and sales to align initiatives with the roadmap. Operate autonomously as an owner, reading performance data to make immediate adjustments. This role reports to the Chief Product Officer within a mission-driven nonprofit data company scaling through product-led growth.
Required Qualifications
- Mid-level experience in growth marketing, PLG, or a related role
- Proven skill in copywriting and campaign execution
- Hands-on experience running A/B tests and experimentation
- Comfort living in the data: able to read performance data and know what to tweak to make an impact
- A quick study who can operate autonomously
- Takes pride in the quality of their work
Desired Qualifications
- Experience with HubSpot, Heap, Hightouch, or GA4/GTM
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