Growth Lead (Lifecycle & CRM)

Own the lifecycle stack end to end, choosing tooling and building segmentation, triggers, and cadences that drive activation rather than newsletters. Sequence candidate onboarding from signup to first valuable actions, turning behavioral signal into personalized journeys and educating users on product value. Own reactivation as a core metric by designing sequences that re-engage users at the right moments and build the reporting layer from the ground up to make performance legible. Keep tests in flight constantly, killing ineffective experiments and doubling down on winners while collaborating with product and engineering to shape lifecycle work inside the product. Report to the Head of Growth and partner closely with the marketing team to maintain consistent voice across email, notifications, and in-product channels.