Growth Lead / Lead Paid Media Strategist
RemoteUnited States
Job Summary
Own paid media strategy across Google Ads, Meta Ads, and LinkedIn Ads, translating business goals into budgets, channel plans, and testing roadmaps. Diagnose performance issues, identify growth constraints, and recommend strategic actions to scale revenue while managing KPIs like pipeline, MQLs, SQLs, CAC, and ROAS. Conduct account audits, forecast budget scenarios, and optimize landing pages and conversion funnels. Lead strategy discussions with executives, mentor PPC specialists, and deliver actionable insights using GA4, HubSpot, and attribution models. Build trusted advisor relationships to challenge assumptions and drive measurable outcomes.
Required Qualifications
- 5+ years in paid media, growth marketing, performance marketing, or demand generation
- Strong experience with Google Ads and Meta Ads
- Expertise in B2B lead generation, CRO, funnel optimization, and attribution
- Proficiency with GA4, CRM platforms, HubSpot, conversion tracking, and reporting
- Ability to connect marketing performance to pipeline, ROAS, CAC, and revenue
- Experience with forecasting, budget planning, and growth modeling
- Strong client-facing communication and strategic consulting skills
- Comfortable leading offshore teams and collaborating across functions
- U.S.-based preferred, or able to work U.S. business hours and travel as needed
Desired Qualifications
- LinkedIn Ads
- Agency experience
- Experience using AI tools to improve marketing workflows
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