Growth Lead / Lead Paid Media Strategist
RemoteSerbia
Job Summary
Own paid media strategy across Google, Meta, and LinkedIn channels, translating business goals into budgets, testing roadmaps, and growth plans. Diagnose performance issues, identify root causes, and recommend strategic actions to scale or pause campaigns. Manage pipeline, MQLs, SQLs, CAC, CPL, and ROAS while overseeing landing page optimization and conversion funnel improvements. Conduct account audits, build revenue forecasts, and connect campaign results to pipeline outcomes using GA4, HubSpot, and attribution models. Lead strategy discussions with executives, mentor PPC specialists, and deliver actionable insights to clients. Forecast budget scenarios and ensure execution aligns with revenue targets.
Required Qualifications
- 5+ years in paid media, growth marketing, performance marketing, or demand generation
- Strong experience with Google Ads and Meta Ads
- Expertise in B2B lead generation, CRO, funnel optimization, and attribution
- Proficiency with GA4, CRM platforms, HubSpot, conversion tracking, and reporting
- Ability to connect marketing performance to pipeline, ROAS, CAC, and revenue
- Experience with forecasting, budget planning, and growth modeling
- Strong client-facing communication and strategic consulting skills
- Comfortable leading offshore teams and collaborating across functions
- U.S.-based preferred, or able to work U.S. business hours and travel as needed
Desired Qualifications
- LinkedIn Ads
- Agency experience
- Experience using AI tools to improve marketing workflows
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