Growth Lead - CRM & Lifecycle

Growth Lead (CRM & Lifecycle) to own the lifecycle stack end-to-end within Dex’s Growth team. Lead CRM and lifecycle initiatives, owning how candidates are activated, onboarded, educated about the product, and re-engaged across email, notifications, and in-product journeys. Build tooling, segmentation, triggers, cadences, and reporting; drive 0-to-1 development from a blank page into a measurable growth function; collaborate with marketing and product to maintain consistent voice and maximize activation, retention, and reactivation. You’ll design onboarding journeys from signup to first value, translate behavioural signals into personalized messages, and own the lifecycle metrics and experimentation framework while reporting to the Head of Growth.